Plan Your Plan with ROI in Mind
A donor-centric focus for your annual marketing campaign plan is essential. Your donors’ responses followed by their decisive outcomes is the definition of ROI in action (Return On Investment). Discover how other philanthropy leaders’ annual marketing mini-campaigns are hitting the donor-centric target. Case studies with proven results shared from other gift planners will show how donors are responding to their marketing campaigns with engagement. Would your annual marketing plan’s mini-campaigns benefit from more structure … wrapped in time-efficiency and budget-sensitivity? Will an integrated marketing campaign plan focused on the most popular donor gifts be valuable to reach your goals for your mission? If so, join us!